Irreverent rants, hungover musings, too much salt...

Thursday, March 15, 2007

Think of yourself as a boulder...

On bureaucratic language...

...Use nouns rather than verbs. Avoid action verbs. They convey movement, and movement is antithetical to the bureaucratic mind. Think of yourself as a boulder standing in the way of your reader’s goal, not as a swinging door through which any dolt can pass.

Brilliant!

Full article here.